Swiggy Instamart Partners with Shark Tank India to Bring the Country’s Most Innovative Products to Consumers in Just 10 Minutes
Swiggy Instamart, India’s leading on-demand quick delivery platform, has announced its partnership with Shark Tank India Season 4, exclusively streaming on Sony LIV. For the first time, Shark Tank has partnered with Swiggy Instamart app which will allow the viewers to buy products highlighted on the show quickly, with delivery available in as little as ten minutes. This partnership presents a special chance for up-and-coming firms to quickly expand and reach Instamart’s sizable and expanding consumer base in 70 cities.
The “Shark Tank” section will spotlight 100+ emerging brands from season 4, along with more than 100 products from earlier seasons, many of which are fan-favourites on the platform. From categories like health, food, beverages, beauty, fashion, gaming and more, consumers will now have easy access to a wide range of trending products they discover on the show.
Swiggy Instamart has given more than 250 D2C brands a platform throughout the years, bringing together distinctive products that appeal to customers based on factors like price, ingredients, or meeting particular needs. The platform, which has millions of monthly users and is present in more than 70 cities, has developed into a perfect channel for new firms looking to reach consumers nationwide.
Since being added to Swiggy Instamart in 2024, brands like The Select Aisle, Bold Care, Beardo, and Anveshan have seen an increase in orders of over 100%, reaching their highest-ever totals on occasions like New Year’s Eve. D2C and FMCG brands will be among the many sectors represented in the Shark Tank segment. Go Zero, Beast Life, Patch Up, MetaShot, and Fae Beauty are a few well-known brands.
Amitesh Jha, CEO of Swiggy Instamart, commented, “Shark Tank India celebrates entrepreneurship and innovation—values that are deeply aligned with our mission to provide unparalleled convenience to our users. This collaboration enables us to bring the trending, innovative brands featured on the show directly to consumers’ doorsteps. By bridging the gap between the inspiration viewers experience on TV and the tangible products they can access, we reinforce our commitment to convenience and innovation, while empowering both consumers and emerging businesses to thrive.”
Swiggy Instamart’s dedication to encouraging innovation and aiding up-and-coming entrepreneurs is further demonstrated by this partnership. In addition to supporting the startup ecosystem, Instamart assists these up-and-coming companies in navigating the fiercely competitive and ever-changing FMCG market, where success is largely determined by creativity and agility. Several founder-led firms, including Eat Better Co., Sweet Karam Coffee, Anveshan, My Muse, Perfora, Beardo, and Bold Care, have demonstrated remarkable growth since their launch on the platform, making Instamart a pioneer in D2C new commerce brands.
Products from the Shark Tank section will remain available on Instamart even after the show concludes, ensuring a lasting connection between emerging brands and consumers. This initiative extends beyond instant commerce, empowering businesses to scale across tier-1 and tier-2 cities in India.
