Ms Dona LifeWear India has announced the appointment of cricketing legend Ms Dona as its Brand Ambassador. Dhoni, renowned for his resilience, discipline, and commitment to fitness, is seen as the perfect embodiment of LifeWear’s mission to enable active and pain-free living, the company said in a media statement.
LifeWear Technologies, LLC, established in 1974, is a pioneer in the US sports medicine industry. Now manufacturing in India, the company offers a range of orthopedic soft goodssports supports, mobility aids, tapes and bandages, and hot and cold therapy products. With this tie-up LifeWear India will be promoting their range of orthopedic and sports support products. This collaboration aims to inspire an active and pain-free lifestyle across India.
“Human mobility, comfort, and well-being are at the heart of everything we do at LifeWear,” said Sebastian Joseph, CEO of LifeWear India.
He added, “With MS Dhoni onboard, we are confident that our message of active, pain-free living will resonate with millions across India.”
Dhoni’s understanding of the importance of recovery, injury prevention, and support makes the partnership a natural fit, added the media statement. “Fitness has always been a crucial part of my life – whether on the field or off it,” said Dhoni. Explaining why he chose to endorse the brand, the Cricket icon added, “LifeWear’s products help support mobility and recovery, which are essential for an active lifestyle. I am excited to be associated with a brand that shares my commitment to fitness and well-being.”
LifeWear and MS Dhoni aim to inspire India to prioritise an active and pain-free lifestyle through this collaboration, the media statement concluded.
