With just eight days left until its release, Hit 3: The Third Case, starring Nani and Sreenidhi Shetty, is working hard to generate buzz, not only in the Telugu market but also in Hindi-speaking regions.
Nani has expressed confidence in the film, sharing intriguing details during interviews and encouraging audiences to form their own opinions after watching it in theaters.
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However, Hit 3 faces two significant challenges that could affect its release, especially in North India.
The first issue is the film’s reported four-week OTT deal, which could limit its theater run in the North. Major multiplex chains in North India, including PVR, INOX, and Cinepolis, have a strict policy of not screening films that have an OTT release scheduled within 50 days of their theatrical debut.
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This could restrict Hit 3 to single-screen theaters and smaller multiplexes, keeping it out of the prime venues that dominate the Northern market.
The second challenge comes from competition with Raid 2, which is also releasing on the same day. Backed by T-Series, Raid 2 is set for a wide release in the Northern states.
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With Ajay Devgn’s decent star power and the sequel factor, it’s likely to take up a significant share of the screens, leaving fewer available for Hit 3.
Despite these hurdles, Nani remains optimistic and continues to promote Hit 3 in Hindi, expressing full belief in its success.
