Vijayawada: Andhra Pradesh handicrafts development corporation limited (APHDC) has invited emerging designers, artisans, and creative individuals across Andhra Pradesh to take part in a state-level design competition. The competition aims to reimagine traditional handicrafts and handlooms as modern souvenir products.Vishwa M, vice chairman and managing director of the APHDC, officially announced the competition, which is being jointly organized by APCO and Lepakshi in collaboration with the National Institute of Design (NID), Vijayawada. This initiative aims to foster innovation among local weavers and artisans while preserving the cultural identity of Andhra Pradesh. It invites entries in ten traditional clusters—five each in handicrafts and handlooms—including Kondapalli and Etikoppaka toys, leather puppetry, wood carvings, Kalamkari block prints, Dharmavaram and Uppada silks, Mangalagiri fabric, and more. The handloom category also encourages development of utility-based products such as scarves, ties, shawls, and waistcoats. Speaking to the media, Vishwa emphasized that the goal of the competition is to connect heritage with modern design sensibilities, offering creative individuals an opportunity to showcase Andhra’s artisanal excellence on new platforms. The competition is open to all residents of Andhra Pradesh above the age of 18—artisans, students, designers, or independent creators. A total of ₹5.00 lakh in cash prizes will be awarded to 30 winners, with top entries selected based on innovation, craftsmanship, feasibility, and sustainability. A panel of judges from NID-AP, the development commissioner’s office, APCO, and Lepakshi will select the winners. Participants are required to submit their physical souvenir samples at the nearest Lepakshi or APCO showroom by July 16. Visit https://lepakshihandicrafts.gov.in or https://www.apcofabrics.com for complete competition guidelines and updates.
