The recent release of the mythological animated film Mahavatar narsimha has unexpectedly shocked the audiences with its divine experience and is gaining critical acclaim from across the nation.
However, the movie has sparked a debate on social media, not over its content, but over the silence of prominent right-wing handles who are usually the first to jump on the opportunity to promote a “Sanathan” film.
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These promoters were the first to praise and promote flops like Adipurush, Swatantra Veer Savarkar, and The Sabarmati Report, but now they’ve gone awfully silent when it comes to promoting a film like Mahavatar Narsimha.
These right-leaning, self-acclaimed social media PR handles push religious symbolism and political narratives and even promote failed projects to amplify particular views and thoughts related to the movie they’re endorsing.
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Now, however, the lack of similar enthusiasm for Mahavatar Narsimha has many accusing these handles of selectively promoting only those movies that in turn pay them to push certain narratives.
Some social media users allege that these right-wing PR handles operate solely when they’re incentivized and turn silent when their personal and financial interests aren’t met.
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Critics argue that this silence exposes most PR accounts on social media whose so-called “organic” outrage and endorsements are primarily guided by how much they’re getting paid.
Meanwhile, Mahavatar Narsimha is receiving strong reviews from audiences and critics. The films’ makers are also advising viewers to not leak or pirate the clips from the movies, as the divinity of the film needs to be experienced on the big screen.
As debates continue, this event has revealed how not all promoters are genuine when it actually comes to advocating for a movie that sends the right message.
It’s important to remember that some people are solely driven by profits, and they should be called out and held accountable when they’re found promoting films that do not align with the interests of the audiences.
