The painful RAM shortages being felt across the computing industry are soon coming to impact the corporate world. Dell is set to increase prices across all of its commercial laptop offerings on December 17, according to an internal report obtained by Business Insider. The price changes are coming exclusively to Dell’s commercial business, selling machines to companies and corporate clients, at least for now.
Dell preps significant price hikes up to 30% for corporate products — company warns that ordering today for future delivery does not lock in current pricing
|
Product Lineup |
Price Increase |
|---|---|
|
Dell Pro, Pro Max with 32GB RAM |
$130 – $230 |
|
Dell Pro, Pro Max with 128GB RAM |
$520 – $765 |
|
Dell Pro, Pro Max Laptop with 1TB SSD |
$55 – $135 |
|
Dell Pro 55 Plus Monitor |
$150 |
|
AI Laptop with RTX Pro 500 6GB GPU |
$66 |
|
AI Laptop with RTX Pro 500 24GB GPU |
$530 |
The employee who leaked the price changes, who remains anonymous but verified by Business Insider, also shared that Dell’s messaging to its commercial sellers has also changed with the price rise. Dell’s commercial wing accounted for 85% of all client sales last year, so it has a strong interest in maintaining these numbers. However, it may become difficult to keep these metrics the same as we enter the new year.
Dell is reportedly advising its sellers to prioritize selling to the largest client accounts fast, warning clients that “ordering today will not lock in the current prices”. Dell is also limiting the discounts it can offer clients, leaving even the largest corporate accounts without the traditional bulk discounts that may shield them from typical market volatility. The Dell employee also claims that Dell’s profit margins across the board are shrinking amidst “unprecedented” market conditions.
Confirmation of these corporate price increases comes less than a week after Dell was erroneously caught in the crossfire between Framework and Apple, when Framework’s social media team was baited by a fake post claiming Dell was engaging in RAM price gouging at the consumer level. While Framework was wrong about a $550 RAM price increase three days ago, today’s reports prove its X comments prophetic.
That Dell’s corporate partners and clients are being severely affected by RAM shortages is a bad sign for the state of the DRAM and NAND flash markets, which are threatening to ravage the tech sphere for the next year or more. Team Group claimed at the start of the month that 2026 will only get worse for the market, with Phison’s CEO claiming back in October that the drought may continue into the 2030s.
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