It is indeed a time when technology has grown so much that the line between reality and artificial has been thinned to a point where it is almost negligible. The recent video of a Virat Kohli statue being unveiled in New York, Times Square is another huge example of that.
Recently we covered the news of a Virat Kohli statue being unveiled at Times Square as an appreciation for the cricket legend from the US, but now it has been made clear that this was a smart marketing move by Duroflex, a mattress company to gain traction and the video was completely made by CGI.
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Virat Kohli is the brand ambassador of Duroflex, and they created this life-like video as a promotional campaign, and surely it paid off well, as the video instantly went viral throughout the world. Virat Kohli is a huge star who has generated a wave of cricket fans even in countries where the sport did not have that much popularity. This “what if” scenario immediately resonated with millions of fans and gained immense traction.
Duroflex took to ‘X’, (formerly known as Twitter), to hail the cricket legend as the King and shared this video. Amidst the T20 World Cup, this promotional campaign tactic was extremely well thought out and brilliantly executed. It not only gained the traction it intended to but also generated a buzz that will stay with the fans forever.
Though the news might be a bit disappointing to the fans, but the fact that the sheer idea of Virat Kohli’s statue can generate such a buzz proves what this legendary cricketer is capable of.
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