Skodaverse India has taken its first steps into the world of Web3 with the successful sale of 128 unique NFTs, or Non-Fungible Tokens. These NFTs, which the company says represent a blend of automotive innovation and artistic expression, were swiftly purchased within a mere 128 minutes (or a little over two hours). Each NFT is designed to be a personalised piece of artwork that pays homage to Skoda’s 128-year history.
These NFTs were offered at a price of Rs 5,000. Moreover, the brand says, the NFTs were made on the NEAR Protocol, a project recognised for its commitment to carbon neutrality and certified by the South Pole.
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Owners of these Skodaverse NFTs enjoy several benefits, including customised merchandise featuring their unique NFT art, exclusive automotive accessories, access to Skoda events, and even a free airdrop of the next NFT as a token of appreciation.
Christian Cahn von Seelen, Executive Director, Sales, Marketing, and Digital, Škoda Auto Volkswagen India, said, “ Skodaverse India is not just about cars; it is about creating an immersive experience for our customers. The remarkable success of this NFT launch underscores our commitment to fostering creativity, individuality, and a sense of belonging within the Škoda community.”
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The NFT designs were created with the assistance of design students from institutions such as the Pearl Academy in Jaipur and the MIT Institute of Design in Pune.
