Royal Enfield has announced the launch of the Assured Buyback Program with OTO Capital. Royal Enfield claims that the new program is “introduced with an objective of ensuring a smooth and seamless ownership experience for customers.”
The Assured Buyback Programme of OTO Capital is claimed to offers a hassle-free experience for the consumer, thereby enhancing accessibility and easing upgrades to RE motorcycles. This Buyback program offers flexible tenure options spanning from 1-3 years, up to 45% lower EMIs, guaranteed buyback value of up to 77% depending on the tenure, and coupled with a cash back incentive at the end of the tenure.
At the end of the Assured Buyback tenure, customers will have multiple options to choose from. They can opt for either trading their motorcycle for a new Royal Enfield motorcycle, retain, or return their motorcycle. The biggest advantage for the customer is lower monthly EMIs along with a guaranteed buy back value of their Royal Enfield motorcycle.
To begin with, this program will be available across dealerships in 12 cities: Delhi, Ghaziabad, Noida, Lucknow, Jaipur, Bhopal, Indore, Ahmedabad, Pune, Hyderabad, Bengaluru, and Chennai; and will expand to more cities in the near future.
Official Quote
Commenting on the launch, B Govindarajan, CEO – Royal Enfield, said, “At Royal Enfield we always prioritise the customer. Right from the stage of motorcycle conception and development, all the way to designing in-store and in-use consumer experience, we always endeavour to create what consumers want. The Assured Buyback Program shows our commitment to making motorcycle ownership more seamless, more accessible and more fun for potential riders. Offering a first-of-its-kind, innovative solution, this programme is designed as a promise to consumers for complete peace-of-mind, so they can absolutely enjoy a pure motorcycling experience with Royal Enfield”.
