We are around 20 days away from Telangana Assembly Elections. While CM KCR is doing a whirlwind tour across the state with Public meetings, IT Minister K Taraka Ramarao seems to be focusing on the Youth and Educated voters.
KTR has occupied the media, YouTube, and Social Media space completely.
We have seen him giving special interviews to popular YouTubers, Influencers, Independent Journalists, TV Channels, and up next are film actors.
A special interview with Vijay Deverakonda and Rana Daggubati will be out very soon.
The hosts of these interviews are selected in such a way that they can get a ‘neutral’ appeal and will also grab eyeballs.
KTR, as we know, is a great orator and these interviews are hogging the limelight with the Youth and educated voters.
BRS Social Media teams are circulating the clips from these interviews and are enhancing their reach.
He is also giving interviews to the National Channels as well.
The problem with the Opposition is that there are no leaders who are able to match that charm and impact this section of voters through media and social media.
Revanth Reddy who is a good orator had to shoulder the entire campaign burden of Congress and is busy on the ground. Even he is not very popular with the voters of the social media space like KTR. BJP has none on that front.
Besides KTR, BRS is effectively using the social media space by flooding it with reels about Telangana development and various welfare schemes. Instagram in particular, is flooded with YouTubers, small character artists, TV artists, Anchors, and Influencers doing reels trying to influence the voters to vote for the Pink Party.
Congress and BJP are confined only to giving Google Ads on Websites and posting their ads (video and image) on their handles and the handles of their supporters.
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