Prabhas and Prashanth Neel’s “Salaar” made a massive opening in the North American box office, crossing the $6 million mark in its early Monday hours.
Today’s (Monday) figures are expected to reach close to $700K, making it another half-a-million day easily.
How much does Salaar need to collect to reach the breakeven point?
Salaar’s release isn’t conventional, where a U.S. distributor buys it for a set amount, making the breakeven number clear.
In the overseas market, Salaar functions more like an independent release through Dubai-based distributor Phars Film (PHF) Films. PHF, a dominant force in Middle East film distribution, entered the Telugu market, significantly altering its landscape.
Salaar’s U.S. distributor, Prathyangira Cinemas, released the film on a commission basis, making it challenging to determine an exact breakeven value for this model.
Salaar’s extraordinary performance over the first weekend suggests a promising run continuing into the second half.
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