As the clock struck midnight on New Year’s Eve, a gastronomic revolution unfolded across India, transforming the way people celebrated the dawn of 2024. While the nation bid farewell to the old year, Zomato, Swiggy, and Blinkit were breaking records in the culinary realm. Instead of clinking glasses in crowded parties, Indians were tapping on their phones, ushering in a new era of festive feasting.
Deepinder Goyal’s announcement on X revealed a staggering surge in Zomato deliveries, surpassing the combined orders of New Year’s Eves from 2015 to 2020. What’s captivating is not just the numbers but the shift in consumer behavior, a testament to the evolving habits of Indians during celebrations. The real star of the show, however, was Biryani, emerging as the undisputed champion of Zomato orders across the country.
Beyond the statistics, these platforms unveiled a unique insight into the nation’s palate. Zepto, in particular, witnessed an unprecedented demand for chips and soft drinks, painting a picture of a nation indulging in a snacking spree.
The traditional festive spread may have a new contender, as Indians opt for a more diverse and snack-centric celebration. In a world where festivities were once synonymous with traditional gatherings, the digital transformation of celebrations has introduced a novel culinary experience.
