You’ll notice there’s lots of space when you enter the showroom.
BHPian Aditya recently shared this with other enthusiasts.
Tata Passenger Electric Mobility, a subsidiary of Tata Motors, launched two TATA.ev stores, in Gurugram, Haryana. These showrooms exclusively cater to EV customers. While one is located in Sector 14, the other is on Sohna Road. These stores will be open to the public from January 07, 2024, and will be based on the philosophy of ‘Move with Meaning’ and offer a space for the EV community.
In the next 12-18 months, more such showrooms will open in places that the company sees as hubs for EV sales. They will have attached service centres.
Tata Motors claims that it has gathered insights from over 1 lakh Tata EV customers and that EV owners seek a different customer experience. The TATA.ev stores are based on the brand identity’s core values of sustainability, community, and technology. The company plans to create a community space to facilitate customer gatherings/services, sustainability-focused workshops, and events for customers. I got to visit the store in Sector 14, Gurugram.
Huge glass facade lets a lot of light inside:
Big board clearly mentions the facilities available
A look at the new car delivery area
Service area is behind the showroom
DC fast charger in place:
Clear instructions are pasted on the wall:
Multiple AC wall-mounted chargers are installed in the compound:
You’ll notice there’s lots of space when you enter the showroom:
Of course, the prime function of a showroom is to sell cars. All the electric offerings from Tata Motors are on display:
Wall-mounted fast charger as well as a 15A socket. Customers are given explanations about charging their EVs here:
Walls feature motivational words. This one talks about the core philosophy of the showroom:
A lot of seating areas for customers:
Plant run along the walls and pillars:
Sofas and chairs of various shapes and sizes:
Books for visitors to read:
Even children can be kept engaged with activities:
Beautiful light stands:
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