While Verizon and T-Mobile used to fiercely compete for the title of best US wireless service provider not that long ago by constantly one-upping each other with attractive promotions, killer freebies, and increasingly value-packed plans, the two seem to be vying for the worst carrier “trophy” nowadays with price hikes upon price hikes, class action lawsuits, security mishaps, and… even more price hikes.
Yes, it’s all pretty simple and straightforward, but that doesn’t mean what Big Red is doing here is very… fair, basically pressuring subscribers who feel perfectly comfortable with their current plans to switch to “newer” and “better” ones.
That’s obviously a tactic as old as time, and both T-Mobile and AT&T have employed similar strategies of their own in the recent past to try to squeeze more revenue out of their users. That being said, this Verizon move seems especially egregious, both in terms of timing and value.