NTR, post RRR, took his project with Koratala Siva very prestigiously, despite the director facing several issues. He patiently waited for Koratala to resolve his financial matters related to Acharya and commence the shoot, a move that fans deemed a waste of prime time.
Koratala surprised everyone with a recent glimpse, hinting at the grand scale of the film. ‘Devera’ is set to become NTR’s highest-budget film, excluding Rajamouli’s multistarrer.
The makers quoted unprecedented high prices, and eventually, Hamsini Entertainment, known for Tamil film distribution, acquired the entire overseas rights for 27 crores. Hamsini had previously distributed Allu Arjun’s ‘Pushpa’ in this market.
The U.S.A. breakeven point is expected to be between $5 to $5.5 million, setting a record price for NTR in this market.
‘Devera’ must create a strong urge to watch the film on the big screen to genereat these big numbers. Every promotional material released from now on should only intensify the hype around the film.
While the numbers may seem big now, the current trend is that if the movie offers scale and is worth watching in theaters, it is not a big deal anymore. ‘Hanuman’ is a live example of this.
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