A chart included in the court document reveals that Google faces more competition in search from Amazon than from Bing
The court filing captures an assessment of Bing from Apple’s SVP of services, Eddy Cue. The latter said, “Microsoft search quality, their investment in search, everything was not significant at all. And so everything was lower. So the search quality itself wasn’t as good. They weren’t investing at any level comparable to Google or to what Microsoft could invest in. And their advertising organization and how they monetize was not very good either.”
Chart in court filing shows Google’s innovations in search
On the stand, Cue testified that “if Apple did not receive the massive payments it sought from Google, Apple would have developed its own search engine.” Some analysts believe that Apple will eventually launch its own search engine.
