Anant Ambani-Radhika Merchant’s Pre-wedding Customs Begin with Anna Seva, for 51,000 People

The pre-wedding customs of the Ambani family’s youngest son and industrialist Anant Ambani and his fiancee Radhika Merchant started with Anna Seva on Wednesday. At Jogwad village near the Reliance Township in Gujarat’s Jamnagar, Mukesh Ambani, Anant Ambani and other members of the Ambani family, as well as Radhika Merchant, served traditional Gujarati food to villagers.

Radhika’s maternal grandmother and parents Viren and Shaila Merchant also took part in the Anna Seva. Food will be served to about 51,000 local residents and this practice will continue for the next few days.

The Ambani family has organised Anna Seva to seek the blessings of the local community for the pre-wedding celebrations of Anant Ambani and Radhika Merchant in Jamnagar from March 1-3 where the biggest names from the worlds of business, sports, and entertainment will be present.

After the meal, the attendees enjoyed traditional folk music. Famous Gujarati singer Kirtidan Gadhvi stole the show with his performance.

The Ambani family upholds the age-old Indic dictum, ‘Manav seva hi Madhav seva’ – ‘Service to humanity is service to God’. In the spirit of this principle, they have followed the tradition to commence every major occasion in their family by providing for and serving people and reinforcing their commitment to the community.

Even when the country was facing the challenge of the Covid pandemic, Reliance Foundation, under the leadership of Anant Ambani’s mother Nita Ambani, ran the world’s largest food distribution programme. Taking forward the family tradition, Anant Ambani has started his pre-wedding functions with Anna Seva.

During the March 1-3 pre-wedding bash, Day 1 is called An Evening in Everland, with the dress code listed as “elegant cocktail”. Day 2 will host A Walk on the Wildside with “jungle fever” the suggested dress code. The final day will also comprise two events. The first one, Tusker Trails, suggests “casual chic” dressing, as guests are expected to further explore the green ambience of Jamnagar. The final party, Hastakshar, calls for an elegant evening with heritage Indianwear.

According to reports, among those expected at the event are Meta CEO Mark Zuckerberg, Morgan Stanley CEO Ted Pick, Microsoft founder Bill Gates, Disney CEO Bob Iger, BlackRock CEO Larry Fink, Adnoc CEO Sultan Ahmed Al Jaber, and EL Rothschild chair Lynn Forester de Rothschild. ⁠Many more VIPs will be coming, especially tycoons from India and people from the world of entertainment.

Famous international artists, including pop star Rihanna and magician David Blaine, are set to perform at the pre-wedding festivities. Top Indian musicians who will perform include Arijit Singh, Ajay-Atul, and Diljit Dosanjh.