In an exclusive interview with Deccan Chronicle, Harsh & Tanvi Somaiya, the dynamic co-founders of The Bear House, divulge the secrets behind their brand’s inception and its unique approach to filling a gap in the fashion market. With a shared passion for sustainability and a keen eye for innovation, they unveil their journey of curating distinct products while fostering a community-driven ethos.
What inspired you to start The Bear House, and what is the gap in the market you were trying to fill with your brand?
The inspiration behind The Bear House likely stemmed from identifying a unique niche or a particular style missing in the existing market. The brand was created to offer distinctive, possibly more personalized or innovative men’s fashion options that cater to specific tastes or lifestyle needs not adequately addressed by mainstream retailers.
How does your shared passion for sustainability and eco-friendliness reflect in the products and practices of the brand?
Our shared passion, whether it be for quality, unique design, or cultural influences, is evident in the products of The Bear House. This passion translates into meticulous attention to detail, a commitment to delivering exceptional customer experiences, and a product line that stands out for its creativity and originality.
As co-founders and partners, how do you divide responsibilities and work together to drive the growth of the company?
We divide responsibilities based on their strengths and expertise. Tanvi focuses on creative direction and product development, while Harsh handles business operations, including marketing and finance. This division allows each of us to focus on what we do best, fostering efficiency and innovation within the company.
What’s the story behind your product line, and how do you curate your offerings?
The product line at The Bear House is likely curated based on current fashion trends mixed with our unique vision. The story behind the products might include cultural or historical inspirations, aiming to provide a diverse range of choices that appeal to modern consumers looking for something that stands out in their wardrobe.
How do you source materials and ensure that your products meet your high standards for sustainability and quality?
Quality is a key focus for The Bear House, and sourcing materials involves selecting suppliers who can deliver high-grade fabrics and materials that meet rigorous standards. The brand ensures quality through strict control measures and regular audits of supplier processes, aiming to deliver durable and well-crafted products.
What role does community play in your business model, and how do you engage with customers and collaborators?
Community will play a central role in The Bear House’s business model, focusing on engaging customers through active social media presence, events, and collaborations with other brands or artists. This engagement helps build a loyal customer base and fosters a vibrant community around The Bear House’s lifestyle and values.
How do you stay up-to-date with industry trends and consumer preferences, and how do you adapt your business strategy accordingly?
Keeping up-to-date with trends and consumer preferences involves ongoing market research, including feedback from customers, monitoring fashion industry reports, and engaging with the fashion community. The Bear House adapts its strategy by continually refreshing its product offerings and marketing tactics to align with evolving consumer tastes and market dynamics.
What challenges have you faced as entrepreneurs, and how have you overcome them?
Challenges might include competitive pressures, maintaining product relevance, and managing growth sustainably. Overcoming these challenges involves strategic planning, agile response to market changes, and continuous innovation in product and business practices.
What trends do you see in men’s fashion?
Trends in men’s fashion might currently include a return to classic styles, increased interest in high-quality materials, and perhaps a blending of casual and formal elements to suit a more flexible lifestyle and work environment.
How do you see your brand evolving in the future, and what impact do you hope to make in the world of sustainable living?
Looking ahead, The Bear House aims to expand its market reach, possibly by entering new geographical markets or extending its product range to include additional fashion categories. We hope to be recognized as a leader in innovative men’s fashion, continuously providing customers with fresh and appealing designs that cater to evolving tastes.
