Vyjayanthi Movies’ prestigious production, ‘Kalki 2898 AD,’ has finally set its release date as per the buzz. It will premiere worldwide in theaters on June 27th, with U.S. premieres on the 26th.
The advantage for ‘Kalki’ is that it will be the first big film to potentially draw large audiences back to theaters, but this opportunity also presents a challenge.
So far, ‘Kalki’ has garnered positive reactions for its casting and scale, but the buzz and anticipation are not yet at the desired level. Thus, the team faces the challenge of gradually increasing the hype leading up to the June 27th release date.
Additionally, in the Telugu market, the cast, comprised mostly of non-Telugu actors, has resulted in some disinterest towards the film. To put it simply, Kalki lacks the buzz that Salaar had, despite being an epic film. It is up to the team to engage the audience and generate excitement. This can only be achieved by releasing compelling promotional material.
The good thing is that there is enough time, but the makers can’t use the excuse that it’s a big-ticket film and Director Nag Ashwin is busy with last-minute CG, etc., as the sole responsibility falls on his shoulders since Prabhas is a mere spectator when it comes to promoting his own films.
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