Rajamouli reveals how much He spent on Baahubali Promotions

Rajamouli revealed his cost-saving approach to promoting the Baahubali, emphasizing minimal spending on publicity. Despite its massive success, they invested heavily in production, allocating ‘no funds’ for traditional advertising. Rajamouli detailed a strategic campaign utilizing in-house resources, digital content, to attract audiences, reflecting on their innovative approach to promotion.