I think Tata Motors is really serious about electric vehicles and making them a success. I find their intentions pure and they are honestly trying to bring a change.
BHPian ferrarirules recently shared this with other enthusiasts.
Tata EV owners were hosted by Tata for a breakfast drive on 5th May 2024. All EV owners in the Delhi-NCR region were welcome to join the event. The owners could register by going on the Tata Motors Evolve website.
A bit of background on the Evolve initiative from Tata Motors
Tata is not only selling electric cars, it is also trying to create a community of people who want to drive a change. So they came up with the EVOLVE platform in December 2023 along with the launch of their exclusive EV stores.
The platform is for Tata EV owners and it has three types of events that are organized from time to time in multiple cities.
- Community events like Breakfast Drives, Evening Meetups, Drive-in cinema and more.
- Sustainability events like Zero waste cooking, Yoga workshops, Sustainable fashion workshops with cloth collection by an NGO, Beach cleanup and much more.
- Curations like complimentary tickets to Tata WPL, Discounts at Taj hotels, Discounts and reservations at premium restaurants and more
All of this is at no additional cost for the EV owners.
Now coming back to the breakfast drive
It was one of the community events organized on 5th May 2024 from both the Tata.EV stores in Gurugram. It was a drive to Westin Spa and Resort, Sohna Road, Gurugram followed by breakfast and community connect at the resort.
We were asked to reach the showroom at 9 AM. Once we reached there, people who wanted to top up were given an opportunity to top up at the showroom. In the meanwhile, the rest of the folks helped themselves to freshly brewed coffee.
After that a small briefing was done and walkie-talkies were provided for the group to stay in touch. My kid loved the experience of relaying info over walkie-talkie to the lead car.
Then cars were assigned numbers and they were flagged off in order. There were 20 cars from the Sec 14 showroom and 15-16 cars from the Sohna road showroom.
The drive was 37 kms long. We drove in a convoy without violating any traffic rules. The event team took videos and pictures on the way.
My daughter and I creating an “EV” sign
Fellow owners sharing their experiences/tips. There were many new owners who had just bought an EV. They were really thrilled to see such a community connect and the support available.
After having a sumptuous brunch and sharing experiences, it was time to say goodbye.
My thoughts
Tata is really serious about EVs and making them a success. Be it dedicated showrooms/service center or wide charging networks or community connect. They are doing it all.
Are their cars perfect? – No, Is the charging network foolproof? – No. But then there is a famous saying “Rome wasn’t built in a day”. It is true for Tata’s EV journey as well. I find their intentions pure and they are honestly trying to bring a change. They respect the early owners and support them in every single way.
Disclaimer – I am not associated with Tata or the dealership in any way.
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