To say that we as a society are over the impact of Covid would be undermining the effect that still persists. While each sector had its own grievances to deal with, entertainment industry took a rather lowblow. While on some fronts like OTT got the chance to rise and shine. The cinema on the other hand remains adversely effected.
Even in 2024, after 4 years since the pandemic first broke out, the movies have much weaker openings than what they used to get. What could be the possible factors? For starters, one might say the whole of the pandemic just made people too comfortable in the confines of their homes. The public now had the taste of good entertainment served right in the palm of your hands. More so, movie going is a fun but it surmounts adjacent expenses, over the actual ordeal of going out. The social feeling of movies are just not worth the hype over the personalised experience. People can choose to watch a movie at their own pace.
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Furthermore, the movies have to compete with an audience who has their attention span shrunken to not more than minutes. The longer movies are a daunting task for the audience. Whether it be Snyder cut, or the LOTR movies, they pose as hour long commitments.
Instead of maintaining their standings the movies have become a desperate measure of cash-grab opportunities. The Hollywood media milking off of on nostalgic side. Furthermore the public refuses to step out of their homes to actually go and experience movies.
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