There’s no doubt that Kalki 2898 AD is one of the biggest Indian film releases of the year. The star-studded cast, featuring top names from Bollywood, Tollywood, and Kollywood, has generated immense buzz. Much of the film’s anticipated success can be attributed to Prabhas’ brand power.
Despite not being directed by someone as popular as SS Rajamouli or Prashant Neel, director Nag Ashwin’s Kalki 2898 AD has seen rapid booking rates for the film.
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A $3 million premiere is possible if the trailer gets a terrific response globally.
Prabhas has become the top overseas brand, with his films consistently delivering huge numbers post-Baahubali. While other heroes struggle to achieve $1-1.5 million in premieres, Prabhas’ films are hitting the $2.5-3 million range.
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For instance, SS Rajamouli’s RRR had North America premieres totaling approximately $3.5 million, with 17 days till premieres reaching $536,000. Similarly, Salaar’s premieres reached around $2.6 million, with 17 days till premieres accumulating $425,000.
Kalki 2898 AD is trending similarly and could potentially hit $3 million in North America premieres. The booking trend is monstrous, and ticket prices reflect this excitement.
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Here are the figures:
Kalki 2898AD
North America advance sales
USA
* Premieres – $464K
* Day 1 – $42K
Canada
* Premieres – $32K
* Day 1 – $6K
Total Premiere+Day 1 North America pre-sales gross- $544K
Kalki 2898 AD will have its U.S. premieres on June 26. The ticket prices are also high similar to any Rajamouli film.
Here are the USA adult average ticket prices for premieres and the first week:
Telugu version:
– IMAX: $35
– PLF (premium large format): $30
– Standard: $25 (premiere day)
– Post-premiere day: PLF: $23, Standard: $20
Hindi version: $17 (higher than the usual $10 for Hindi films)
The consistently high openings are due to the massive budget and grand scale of Prabhas’ recent films. His presence alone drives significant market movements and trade investments.
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