Vishwak Sen recently starred in the crime drama Gangs of Godavari. Despite some initial buzz and decent opening numbers at the box office, the film’s momentum quickly faded away due to poor word-of-mouth.
What made things worse was the announcement that the film would be available on Netflix just 14 days after its theatrical release severely impacted its box office performance.
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With the film still showing in theaters, audiences were not interested in purchasing tickets knowing they could stream it online within a few days.
This strategy backfired, creating a perception that the film must be bad and hence it is making such an early OTT release. As a result, many potential digital audiences decided to skip it altogether, even when it became available for free on OTT.
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After its OTT release, there has been no discussion around Gangs of Godavari on social media. There is no buzz about the performances, the story, or the screenplay—almost as if the film never existed for the OTT audience.
This kind of ignoring can be particularly damaging for an upcoming actor like Vishwak Sen. If audiences begin to not take seriously an actor’s films, it is a nightmare for the actor.
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People watching the film and then giving negative reviews is one thing, but ignoring it completely can be very damaging for Vishwak Sen in the long run.
The feedback from those who did watch the film on OTT has been below par to negative.
This scenario spells a double blow for Vishwak Sen: the early OTT release hurt the theatrical business, and the negative perception discouraged people from watching it on Netflix.
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