Tata Motors is celebrating a new milestone of 20 lakh SUV sales, since the launch of its first SUV, the Sierra, in 1991. To celebrate this, the carmaker has announced the ‘King of SUVs’ festival with special prices and benefits of up to Rs 1.40 lakh on its range of ICE and EV SUVs. As part of the ‘King of SUVs’ festival, the starting prices of the Harrier and Safari have been reduced to Rs 14.99 lakh and Rs 15.49 lakh (ex-showroom), respectively. Benefits worth up to Rs 1.40 lakh are available on select variants. The carmaker is also offering benefits and discounts on other SUV models. The Nexon.ev gets benefits of up to Rs 1.30 lakh, while the Punch.ev is offered with a discount of up to Rs 30,000. Benefits as part of the ‘King of SUVs’ festival are valid for all bookings till July 31, 2024.
