Khushi Advertising, a leader in innovative advertising solutions, has partnered with Nexus Hyderabad to unveil PRISMOX, India’s first Twin Stacked Anamorphic Cuboids. This cutting-edge screen system will revolutionize the way brands engage with shoppers, offering an immersive and captivating visual experience that showcases products in an unparalleled format.
Suspended high above the mall floor, the PRISMOX screen will enable retailers to create hyper-realistic, 360-degree distortion-free visuals. With a 20-second advertising slot within a five-minute loop, brands will have the opportunity to captivate shoppers with vivid, interactive campaigns, boosting both brand awareness and consumer engagement.
Nishank Joshi, Chief Marketing Officer at Nexus Select Trust, expressed his excitement about this innovation, saying: “At Nexus, we continuously strive to lead innovation in retail advertising and customer engagement. In partnership with Khushi Advertising, we are delighted to announce India’s first Twin Stacked Anamorphic Cuboids. Our goal is to empower brands to create impactful, interactive content that resonates with their audience. This collaboration marks a new chapter in retail experiences, setting a benchmark for future marketing strategies.”
Strategically positioned at the heart of the mall, the anamorphic cuboids consist of two screens—the larger measuring 17×12 feet and weighing five tonnes, and the smaller measuring 12×9 feet and weighing three tonnes. These structures have been meticulously engineered for stability, and are visible from all sides, making them a powerful tool for brand storytelling and product launches.
Vishu Telang, CEO of Khushi Advertising, commented on the launch, saying: “We are thrilled to introduce PRISMOX in partnership with Nexus Hyderabad. This is a game-changer for in-mall advertising. Our specialized Mall Division is committed to delivering innovative out-of-home solutions, and PRISMOX takes brand visibility to a whole new level, allowing advertisers to connect with a dynamic audience in futuristic ways.”
As the first mall in the world to adopt this technology, Nexus Hyderabad is paving the way for a new standard in retail advertising. The anamorphic screen offers brands a sustainable and cutting-edge platform to capture consumer attention, making it an ideal solution for expanding their reach in Hyderabad, one of the fastest-growing cities globally.
The PRISMOX installation underscores the city’s evolution into a hub for modern retail experiences, giving brands an opportunity to leave a lasting impact on a rapidly developing market through innovative visual storytelling.
