Sri Jagdamba Pearls, a renowned brand with a legacy in pearl jewelry dating back nearly a century, has opened its fourth retail store in India at Forum South Bengaluru. The brand’s new jewelry kiosk marks a significant milestone in its expansion strategy, further establishing its presence in the Indian retail market. The grand opening was attended by Avanish Agarwal and Yash Agarwal, Managing Partners of Sri Jagdamba Pearls, with Avanish Agarwal, CEO of the company, celebrating the achievement of bringing authentic pearl jewelry to customers in Bengaluru.
Founded in 1924 during the Nizam era, Sri Jagdamba Pearls opened its first store near MG Road, Hyderabad, in 1975. Since then, it has become a trusted name in pearl jewelry, known for its craftsmanship and commitment to quality. The brand offers a wide range of products catering to both men and women, featuring pearls, gemstones, gold, and diamond jewelry. From classic pearl strands to modern designs, the collection reflects versatility and skilled craftsmanship, appealing to various tastes and occasions.
With three existing stores in Hyderabad and a strong online presence through its website and major e-commerce platforms, Sri Jagdamba Pearls is now focusing on expanding its footprint in Bengaluru. Avanish Agarwal, CEO shared, “From the modest start of launching our flagship store in Hyderabad, we have steadily expanded our presence across various omni-channel platforms. We take immense pride in celebrating 100 years of legacy in pearl jewelry through our footprint expansion in Karnataka. We shall be opening two more outlets in the next six months in Kerala and Bengaluru.“
The brand emphasizes its core values of innovation, quality, and sustainability, which have driven its growth over the years. “We remain dedicated to delivering high quality, understanding our customers’ needs, and evolving with the market while staying true to our identity,” Agarwal added.
Sri Jagdamba Pearls is distinguished by its personalized jewelry offerings, certified products, a one-year hassle-free exchange policy, and a lifetime guarantee on its pearls. Deepak Kumar, Retail and Marketing Head added, “We offer a diverse range of jewelry, featuring pearl pieces that seamlessly transition from high-fashion runways to red carpet occasions. Our collection includes contemporary, chic, and edgy designs that are stylish, high-quality, affordable, and easy to wear.“
Currently, Sri Jagdamba Pearls sees an average online transaction value of Rs 5,000-Rs 6,000, compared to the industry average of Rs 2,000-Rs 3,000. In its offline stores, the average bill value ranges between Rs 7,000 and Rs 8,000, with 28 percent of customers making repeat purchases. The brand expects to increase its order value by 20-25 percent in the coming months.
The new kiosk at Forum South Bengaluru showcases the brand’s signature Pearl Story, offering a curated collection of necklaces, pendant sets, chokers, earrings, bracelets, and more. In response to the growing demand for lightweight and work-wear jewelry among Millennials and Gen Z consumers, the store features the new Ira Collection, starting at Rs 14,999. For more luxurious options, the Oscar Collection and the Ella 925 Sterling Silver collection provide elegant alternatives.
The Sri Jagdamba Pearls store is located at LGF-KIOSK-01, Forum South Bengaluru, offering an immersive experience for shoppers seeking quality pearl jewelry in Bengaluru.
