On its 7th anniversary, Hyderabad Metro Rail reintroduced its innovative customer loyalty programme, the Green Miles Loyalty Club, on Thursday. Designed to reward regular commuters and promote sustainable urban transportation, the programme offers a unique incentive for frequent riders.
The initiative, set to run from Dec 2024 to Feb 2025, features a three-tier reward system: Silver, gold, and platinum. Smart card users qualify for these tiers based on their monthly trip frequency: 21-35 trips for silver, 36-50 trips for gold, and over 51 trips for platinum. To retain their tier status, commuters must consistently meet the trip requirements for three consecutive months.
The programme will conclude with a special lucky draw during Ugadi 2025, offering eligible members the chance to win valuable prizes. Exclusively available to smart card users, the scheme also encourages a shift toward digital payment methods.
Reflecting on the project’s journey, NVS Reddy, managing director of HMRL, said, “We set out to transform Hyderabad’s urban landscape, and today, as we celebrate seven years of operations, we see the significant impact of this ambitious project. Hyderabad Metro is more than just a transport system; it is a driver of economic growth, social progress, and environmental sustainability. It has eased traffic congestion, improved air quality, and enhanced the overall quality of life for our citizens.”
KVB Reddy, managing director and CEO of L&TMRHL, highlighted the challenges and achievements, stating, “The journey of building Hyderabad Metro has demonstrated the power of public-private partnerships. L&T, with its consortium partners, has surmounted numerous challenges, from complex engineering tasks to tight deadlines. This project stands as a testament to our engineering excellence and unwavering commitment to delivering world-class infrastructure. We are proud to have contributed to Hyderabad’s sustainable growth and future.”
