Allu Arjun’s Pushpa 2 is releasing on December 5th. There is massive hype surrounding the sequel following the success of the first part in Hindi.
To alleviate the hype, the makers are aggressively promoting the film across the country.
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So far, they had public events in Patna, Chennai, and Cochin. The Patna event was massive and got the much-needed buzz. The event was meticulously planned. In contrast, the makers of Devara had to cancel the Pre-release event in Hyderabad.
They will be attending the IFFI Closing Ceremony today and will head to Mumbai from there. Events are also planned in Hyderabad and Chittoor.
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Mythri Movie Makers should be commended for passionately spending on film promotions.
We have seen many production houses come up with Event films since Baabubali but no production house spent this much.
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Rajamouli aggressively promoted Baahubali 2 and RRR. But the promotions were more of indoor promotions. Rajamouli focused more on interviews, and indoor shows in Hindi and used to have 1-2 outdoor events.
But Pushpa 2 is completely outdoor or in big closed venues. They are difficult to execute and involve massive spending.
Hombale Films which makes big-budget films with Prashant Neel spends very little on promotions.
The aggressive promotions of Pushpa 2 already sparked discussions in the fandoms of other stars. They will put pressure on their stars and the production houses to match or even better Pushpa 2 in the coming days.
NTR Arts is being reprimanded for their poor promotions of Devara.
The immediate pressure will be on Dil Raju and Ram Charan to step up promotions for Gamechanger.
