Managing Demand: Kylaq Classic’s Registration Process
Skoda Kylaq bookings have struck the 10k unit mark within the first 10 days of its announcement. This milestone was achieved without physical showroom availability. The Kylaq Classic variant sold out completely, leading to the initiation of a registration process for future availability. Such a response demonstrates the practical appeal of the vehicle’s features and configurations.
India Dream Tour begins on December 13, 2024, and concludes on January 25, 2025. This 43-day journey spans nearly 70 cities across the country. The tour employs three Kylaq SUVs, starting from the Chakan plant. Routes cover the West-South, West-North, and Eastern regions, offering extensive outreach. Each city on the itinerary will host public static displays, giving potential customers an opportunity to view the vehicle firsthand.
Global Standards, Local Appeal: Kylaq’s Compact Dimensions
The West-South route encompasses Pune, Kolhapur, Panaji, Mangaluru, Mysuru, Bengaluru, and Hyderabad. These stops reflect key urban centres that serve as automotive hubs. The West-North route includes Mumbai, Surat, Vadodara, Ahmedabad, and Delhi, ensuring engagement with metropolitan audiences. Nashik, Nagpur, and Kolkata are part of the Eastern route, further diversifying the tour’s reach.
Kylaq incorporates a 1.0 TSI engine paired with either a six-speed manual or automatic transmission. This configuration supports four distinct variantsensuring suitability for varied customer preferences. Its design prioritises thoughtful engineering.
Rs 0.24 Per Kilometre: Kylaq’s Maintenance Costs Explained
Seven exterior colour options allow customers to personalise their choice, enhancing appeal. Over 25 standard safety features are integrated, including six airbags and advanced active and passive systems. These features align with expectations for modern vehicles, particularly in the competitive SUV category. Safety testing was conducted over 8,00,000 kilometres, demonstrating the vehicle’s durability.
A complimentary 3-year Standard Maintenance Package is available for the first 33,333 customers. This offer provides maintenance at a cost of Rs 0.24 per kilometre for five years, reflecting affordability and long-term value. Such benefits contribute to reduced ownership costs, making the Kylaq accessible to a broad demographic.
Modern Solid Design Meets Indian Roads: Kylaq’s Aesthetic
The design employs a Modern Solid aesthetic inspired by European technology adapted for Indian roads. Its compact dimensions cater to urban driving conditions while maintaining practicality. This blend of global standards and local requirements reflects thorough product development. Attention to detail is evident in many aspects of the vehicle.
Static displays during the tour will provide an interactive platform for potential customers. These displays allow direct observation of features, capability, and craftsmanship. Scheduled dealership arrival on January 27, 2025, ensures continuity between the tour and commercial availability. This strategy facilitates a seamless customer experience.
From Factory Floor to Market: How Chakan Powers Kylaq’s Journey
Chakan plant’s significance extends beyond manufacturing. Serving as the starting point of the Dream Tour, it is the harbinger of integration of production and marketing strategies. The plant’s capacity and technological infrastructure support timely delivery and product consistency. Such coordination strengthens the brand’s market presence.
Skoda Kylaq bookings and Classic’s sell-out status highlights customer interest in specific trims. Registration for future availability ensures continued engagement with potential buyers. This approach balances demand and supply, maintaining enthusiasm around the product. Future announcements regarding availability will likely reinforce this interest, sustaining the vehicle’s appeal.
Petr Janeba, Brand Director, Škoda Auto India said, “10 days and 10,000 bookings, without a car in the showroom! For us, Kylaq is a completely new car, in a completely new sub-4m SUV segment. These 10,000 bookings have come without any possibility for customers to experience Kylaq, which reflects the unmatchable trust in the Škoda brand, and we are extremely humbled. We are confident that Kylaq will democratise European technology on Indian roads. The India ‘Dream Tour’ will allow us to bring this exciting product closer to the ever-growing ‘Fans of Škoda’. We aim to create a deeper connection with our customers by giving them a first-hand experience of the Kylaq’s unique features and modern design language.”
