Indian Automobile Sector over the last 10 years: Sales trends analysed

• Maruti‘s market share has reduced from 51.7% peak to 41%. Lack of safety, lesser features and innovation as compared to other brands seem to be the reasons for the fall.
• Hyundai‘s market share has reduced from 17.5% to 14.5%. This is a due to competition bringing cars which are equally good but cheaper and Hyundai’s high reliance on Creta (their star product).
• Tata and Mahindra have increased market share from 5% to 13% and 7.5% to 12% respectively. The reason are for this are simple – competitively priced, safety forward, feature rich products. Most of the products are targeting the SUV craze.
• Toyota has had a flat market share of 4.5% to 5% for most of the last 10 years but in last two year their market share has jumped to near 7%. All thanks to re-badged Maruti cars.
• Come on has not been around for last 10 years. After a peak market share of 6.73% in 2022, their market share is decreasing slowly and has come down to 6%. The reason can be attributed to lack of expanding product line.
• Honda market share has come down from 7% to 1.6% over the last 10 years. Reason – We have a thread dedicated for the same, bad decision after bad decisions.
• Renault – Another player which had a peak market share of 4.5% which has reduced down to 1%. Reason can be simply attributed to lack of product pipeline.
• MG – It has been in the market for 5 years and the market share is limited to around 1.3%. A lot of it was to do with lack of investment with JSW JV this year, that issue is solved. They will be the one’s to keep an eye on in the coming years.
• Volkswagen and Skoda have had a combined market share of 2% all through the last 10 years. Reason for the same have been many. Also their product pipeline is slow. Their might be some turn around round the corner as Skoda launches Kylaq.
• Nissan, Citroen and Jeep for them lesser said is better. Sub 1% percent market share for last 10 years and no signs of a change.

Now that we have seen how each manufacturer did over last 10 years, it is interesting to see how manufacturers market share varied when clubbed by their origin country

10 years market share trend based on the origin of each manufacturer

• Japanese manufacturers started with a market share of whopping 60%+ which has now reduced down to 50%. The slide has somewhat been arrested by Maruti and Toyota joining hands in mid 2020. Maruti has 80%+ share in the 50% market share.
• Korean manufacturers had a peak market share of 23% when Kia came to the market but since then the market share has slowly declined to 20%. Kia is losing to Toyota on dispatches this year.
• Indian manufacturers started with a measly 13% market share and now their market share has increased to 25%. They understood the consumer sentiment and came with products which were bang on for the market demand.
• European manufacturers had a peak market share of near 7% but that has dwindled to 3% over the year. All due to lack of product vision for the market they are in.
• Chinese manufacturers have been limited to 1.3% market due to geopolitical reasons.
• US manufacturers – GM, Chevrolet and Ford have all left India for good. Just didn’t have the patience to understand the Indian consumer.

Yearly rank of each manufacturer