The internet was electrified after Shahid Kapoor’s look was released in his upcoming venture Deva. Fans were hoping for big things from the film.
Shahid Kapoor has done several good films over the years and has dedicated a long time to the film industry attempting to leave a huge mark.
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Despite his diverse filmography, Shahid never reached the levels of success like high profile Bollywood stars. With Deva, he might have imagined asserting his dominance.
The early teasers and promos for the film were looking deadly and were highly praised further elevating the film’s hype.
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However as time has passed, it seems the hype is fading with each new song or promo. What looked like a perfect blockbuster for Shahid Kapoor is now looking to have a mediocre response.
The trajectory this film has seen is quite identical to that of Varun Dhawan Baby John. VD seemed to be the perfect star after the early teasers of the film came out last year.
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However, the box office turned the film into a laughing stock after its disastrous collections. The same thing seems to be a prediction for Deva.
As the film has only one week left to generate more hype, it remains to be seen how the makers try to strengthen the film ahead of its release.
Positive word of mouth would be crucial for the film’s overall collection as the hype it has been dealing with lately is underwhelming.
