Discussing their expansion from Delhi to Hyderabad, Malvika Poddar, co-founder of Carma, shares, “Our vision for Hyderabad was to bring in designers who are not yet present here. We aimed to curate a mix of bridal wear, occasion wear, festive wear, and casual wear, ensuring a variety of price points and craftsmanship.”
She further adds, “Hyderabadis appreciate unique cuts and silhouettes. They are rooted in tradition yet adventurous with their fashion choices. It’s a fantastic blend.”
Carma’s journey began 25 years ago with a mission to promote arts and crafts. Malvika recalls, “In the early days, Carma featured only Suneet Varma. When Rohit Bal completed his college, he joined us, followed by Rina Dhaka and Meera Muzaffar Ali. Over time, it gradually evolved into a designer boutique.”
Sharing her perspective on fashion, Malvika says, “I love anything that is comfortable and easy to wear, though I do enjoy dressing up.” As for Carma’s future, Hyderabad marks just the beginning of their expansion plans. “We are exploring other locations and will be deciding soon,” she concludes.
