Hyderabad’s luxury fashion scene is thriving. The city, once known mainly for its pearls and textiles, is now a key player in high-end fashion. Walk around Banjara Hills, and you’ll find some of the biggest designer names—Sabyasachi, Shantanu & Nikhil, Jade by Monica & Karishma, and Ritu Kumar—all housed in beautifully designed flagship stores.
The city’s high-net-worth crowd is growing fast, and their appetite for designer fashion is stronger than ever. Sabyasachi set the tone with his signature old-world charm, while Shantanu & Nikhil brought their modern take on structured drapes and couture. Jade’s dreamy handcrafted ensembles and Ritu Kumar’s heritage-rich designs have also found a loyal audience here.
Adding to this already exciting space is Carma’s new multi-designer store in Banjara Hills. Unlike standalone designer boutiques, Carma brings together a carefully curated mix of India’s top designers under one roof—think Talking Threads by Pearl Uppal, Chhavi Aggarwal, Meghaa Mahendru, Elisha Wadhwani, and more. The store is a fashion lover’s paradise, offering everything from bridal couture to contemporary occasion wear, all in one seamless, luxurious shopping experience.
But Carma isn’t just another high-end retail space—it has history. The brand has been shaping Indian fashion for decades. It started with icons like Suneet Varma and Rohit Bal, then became an exclusive Sabyasachi showcase for nearly a decade. Now, in its latest phase, it’s balancing heritage with fresh, emerging talent. This evolution is what makes Carma special—it’s not just about selling designer wear; it’s about shaping the industry, championing new voices, and curating fashion in a way that feels both timeless and relevant.
The new Hyderabad store is a reflection of this legacy. It’s more than just a shopping destination—it’s an experience. With its luxe interiors, personalised styling, and customisation services, Carma is redefining how the city shops for luxury. Whether you’re a bride-to-be looking for the perfect lehenga, someone who loves contemporary Indian fashion, or just someone who appreciates the artistry behind great design, Carma’s new space is the ultimate go-to.
In many ways, Carma’s expansion into Hyderabad is proof that the city’s luxury scene is only getting bigger. As more global and homegrown brands turn their attention here, Hyderabad is quickly establishing itself as one of India’s most exciting fashion capitals—and Carma is right at the heart of it.
All images: Carma
