Bengaluru metro pillars, flyovers to be illuminated under ‘Brand Bengaluru’ initiative | Bengaluru

According to Indian Express reportShivakumar made the announcement on Thursday after inspecting key roads and infrastructure projects. He also revealed that the Bangalore Metro Rail Corporation Limited (BMRCL) and Bruhat Bengaluru Mahanagara Palike (BBMP) will collaborate to introduce advertisement billboards on Metro pillars as an additional revenue source.

Revenue sharing and beautification plans

Under the new plan, BBMP will float tenders for advertising, while BMRCL will provide space on its Metro pillars. The revenue generated from these billboards will be shared between BBMP and BMRCL, with a portion allocated to beautifying the Metro pillars, the report added.

(Also Read: DK Shivakumar’s daughter Aisshwarya takes holy dip at Maha Kumbh, calls it an ‘unforgettable experience’)

“BBMP will handle the tenders, and BMRCL will provide space on its pillars for advertisements. The revenue will be divided, and BMRCL will also partially fund the beautification of these structures,” said Shivakumar as per the publication.

(Also Read: MUDA land scam: Relief for Siddaramaiah as Karnataka HC rejects plea for CBI probe)

BBMP officials believe the illumination project will make the city more visually appealing, improve safety, and enhance Bengaluru’s nightlife. The addition of proper lighting is expected to not only boost aesthetics but also improve visibility and security in public spaces.

Officials further clarified that the advertisement revenue will be shared with BBMP since Metro pillars are located on BBMP-owned land.

(Also Read: Bengaluru man ‘delivers’ himself to office using Porter app after failing to get Uber or Ola)