When a big film like Chhaava releases, it’s bound to get attention. But what happens when multiple upcoming films ride the wave of its hype?
With Thama, Bhool Chuk Maaf, The Diplomat, and Andaz Apna Apna’s re-release promo attached to its screenings, is Chhaava getting an extra boost, or are these films stealing the show?
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Maddock Films is playing it smart, making sure Chhaava viewers also get a sneak peek into its next big projects. T-Series is promoting The Diplomat, and theaters are banking on nostalgia for Andaz Apna Apna.
So, every Chhaava viewer is a potential audience for these films. But does this really help, or is it just background noise before the main event?
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Attaching trailers to a big release isn’t new—it guarantees visibility. Thama attracts horror-comedy fans, Bhool Chuk Maaf appeals to the rom-com crowd, The Diplomat builds intrigue, and Andaz Apna Apna gets a revival push.
The question is: Are audiences excited or just sitting through these promos, waiting for Chhaava to start?
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Let’s be honest—Chhaava shouldn’t need extra marketing tricks. Vicky Kaushal’s historical action drama should have been already a hot ticket. But the hype is missing for the film outside Maharashtra.
There are also accusations that the makers are doing corporate bookings and block bookings to show first weekend number higher than what it actually is to create a false perception.
However, these teasers could enhance the moviegoing experience and set the tone before the film. Still, it’s the smaller films that benefit most, getting premium exposure for free.
At the end of the day, Chhaava is the main event, but these films are smartly using its stage.
Whether the audience will remember these teasers or forget them by the time the credits roll—that’s the real gamble.
