Vijayawada: In a move to promote Amaravati on a global scale, the state govt has decided to appoint brand ambassadors for the capital city. The selected ambassadors will actively communicate the govt’s vision for Amaravati to make it a world-class capital city, emphasizing on innovation, sustainability, and inclusive development. They will highlight the significance of the capital city project in driving Andhra Pradesh’s economic growth, regional development, and administrative cohesion.
The govt has decided to pick persons with good visibility across the globe on any relevant theme, such as sustainability, development, innovation, and community engagement. Professionals with solid domain credentials and high level of commitment can also make the cut. “The initiative is meant to showcase Amaravati as a model of planned urbanisation with smart city principles to attract national and international attention for investments,” said S Suresh Kumar, principal secretary (municipal administration and urban development).
He said the brand ambassadors will have to participate in conferences, seminars, and workshops related to the development of Amaravati, and engage with stakeholders such as investors and local communities, collaborate with educational institutions, cultural organisations, and local leaders to foster community pride and encourage active involvement in Amaravati’s development. They will also be utilized to facilitate open dialogues between the govt and the public to address concerns and build trust in the project’s vision and execution.
The govt wants Amaravati to be a testament to modern urban planning, sustainability, and cultural heritage. Nestled along the banks of Krishna river, the new capital city of Andhra Pradesh is not just a city but a symbol of resilience, collaboration, and innovation. With its focus on ecofriendly infrastructure, vision to be a green city with seamless connectivity and citizen-centric designs, Amaravati aspires to set benchmarks for urban development in India.
“What makes the city unique is not only its architectural and strategic vision but also the spirit of its people. From farmers, who contributed their lands to individuals who dedicated their skills and efforts, Amaravati’s journey has been one of collective growth and contribution. To elevate Amaravati’s image, it has been considered appropriate to engage brand ambassadors for its promotion at at levels,” said Suresh Kumar. The ambassadors will be initially appointed for a one-year term, he added.
The govt has decided to pick persons with good visibility across the globe on any relevant theme, such as sustainability, development, innovation, and community engagement. Professionals with solid domain credentials and high level of commitment can also make the cut. “The initiative is meant to showcase Amaravati as a model of planned urbanisation with smart city principles to attract national and international attention for investments,” said S Suresh Kumar, principal secretary (municipal administration and urban development).
He said the brand ambassadors will have to participate in conferences, seminars, and workshops related to the development of Amaravati, and engage with stakeholders such as investors and local communities, collaborate with educational institutions, cultural organisations, and local leaders to foster community pride and encourage active involvement in Amaravati’s development. They will also be utilized to facilitate open dialogues between the govt and the public to address concerns and build trust in the project’s vision and execution.
The govt wants Amaravati to be a testament to modern urban planning, sustainability, and cultural heritage. Nestled along the banks of Krishna river, the new capital city of Andhra Pradesh is not just a city but a symbol of resilience, collaboration, and innovation. With its focus on ecofriendly infrastructure, vision to be a green city with seamless connectivity and citizen-centric designs, Amaravati aspires to set benchmarks for urban development in India.
“What makes the city unique is not only its architectural and strategic vision but also the spirit of its people. From farmers, who contributed their lands to individuals who dedicated their skills and efforts, Amaravati’s journey has been one of collective growth and contribution. To elevate Amaravati’s image, it has been considered appropriate to engage brand ambassadors for its promotion at at levels,” said Suresh Kumar. The ambassadors will be initially appointed for a one-year term, he added.
