Ola Electric has achieved a significant milestone in India’s retail and electric vehicle (EV) market by expanding its store network to 4,000 locations nationwide, a substantial increase from the 800 stores reported earlier this month. The company announced the addition of 3,200 new outlets within less than a month, enhancing its presence beyond tier-l and tier-ll cities to towns and tehsils across the country.
Bhavish Aggarwal, Chairman and Managing Director of Ola Electric, stated, “We promised, and now we have delivered. Today marks a significant milestone in India’s EV journey as we expand our network to every city, town, and taluk.” Aggarwal highlighted that the newly opened stores, co-located with service centers, aim to redefine the EV purchase and ownership experience through initiatives like the ‘SavingsWalaScooter’ campaign.
To celebrate its expanded retail presence, Ola Electric has introduced offers with benefits of up to Rs 25,000 on its S1 scooter portfolio, valid exclusively on December 25, 2024. Customers visiting the newly launched Ola Stores can avail discounts of up to Rs 7,000 on the S1 X portfolio. Additional benefits, including Rs 5,000 on select credit card EMIs and MoveOS upgrades worth Rs 6,000, bring total savings to Rs 18,000.
In addition, Ola has unveiled the limited-edition Ola S1 Pro Sona, featuring 24-karat gold-plated elements. The model includes a gold-themed interface on the Ola app and a customised MoveOS dashboard that allows users to personalise ride modes and settings.
The company has opened priority registrations for its MoveOS 5 beta software platform, which introduces features like group navigation, live location sharing, road trip mode, smart charging, and tyre pressure monitoring system (TPMS) alerts.
Ola also announced its Gig and S1 Z scooter range at introductory prices of Rs 39,999, Rs 49,999, Rs 59,999, and Rs 64,999 (ex-showroom). The new models are designed to cater to diverse customer needs, offering options for rural, semi-urban, and urban users. Deliveries for these models are set to commence in April and May 2025.
The company’s expansive S1 portfolio now includes six offerings across various price points. Premium models like the S1 Pro and S1 Air are priced at Rs 1,34,999 and Rs 1,07,499, respectively. The mass-market S1 X range, featuring 2 kWh, 3 kWh, and 4 kWh variants, is priced at Rs 74,999, Rs 87,999, and Rs 101,999, respectively.
At its flagship event, *Sankalp*, Ola unveiled the Roadster motorcycle series, which includes the Roadster X, Roadster, and Roadster Pro models. These motorcycles offer several first-in-segment features, with prices starting from Rs 74,999, Rs 1,04,999, and Rs 1,99,999, respectively.
Ola Electric’s rapid retail expansion and product innovations aim to strengthen its position in India’s growing EV market, driving accessibility and adoption across diverse demographics.
