Vijayawada: In a move to protect tomato farmers from market volatility, the state govt has started procuring the produce directly from farmers for distribution through Rythu Bazaars. This intervention comes after a drastic fall in tomato prices, leaving farmers in distress.
Tomato production saw a substantial increase in key regions such as Anantapur, Kurnool, and Madanapalle this season. However, due to low market demand, wholesale prices plummeted. While the production cost per kilogram stands at ₹8, the market procurement price dropped to ₹6, causing severe losses for farmers. In frustration, some farmers even stopped harvesting and destroyed their crops.
Responding swiftly, the agriculture and marketing department, under the leadership of minister Atchannaidu, initiated a direct procurement program. The govt will not only sell tomatoes through farmers’ markets across the state but also plans to export surplus stocks to neighbouring states if required.
To ensure smooth operations, local marketing officials, Rythu Bazaar authorities, and horticulture officers have been directed to work in coordination. The govt is also looking to leverage Union govt schemes, such as transport subsidies, to facilitate effective logistics and prevent wastage.
Farmers have welcomed the initiative, calling it a much-needed relief. “This move comes at a critical time when we were facing losses. The govt’s support is helping us survive,” said Ramana K, a tomato farmer from Kurnool.
Currently, tomatoes at Vijayawada Rythu Bazaars are being sold at ₹13 per kilogram, while retail markets are pricing them at ₹18 per kilogram. The direct procurement strategy is expected to stabilize prices and ensure sustainable support for farmers in future seasons, officials said.
