Tollywood has been producing over 300 films every year. Most of the producers lend money through financiers on an interest basis. The system of lending money has been changing and it depends completely on the credibility and the success track of producers. Things have changed completely from the past few months after the digital platforms have turned choosy. Gone are the days where the financiers are lending 100 percent finance for a project. They are now hesitant on giving 100 percent finance and they have a lot of new conditions implemented.
A series of upcoming films are impacted and are delayed with the new rules. The financiers are asking the producers to kick-start the shoot and complete 20-30 percent of the shoot before the finance would be released. The financiers are also not ready to give complete finance and the final amount would be less than 50 percent of the total budget. This is because of the unsold OTT deals before the release of the films and the recent failures. There is a huge financial vaccum in the market too. The producers are struggling to pool the funds before the financiers lend the money. An upcoming film of the top hero from the second tier has been delayed because of the financial stress. With nothing much to do, the actor has moved on to his next film and the shoot starts after the producer arranges funds.
For now, the new restrictions from the financiers is bringing a lot of stress for the Tollywood producers. Telugu producers have to pool their own funds without depending on the financiers completely. Else, completing a film on a comfortable note would be a tough task.
