Although there are plenty of AMD’s Radeon RX 9070-series graphics cards on the market, many of them are sold at prices significantly higher than their recommended, $549 / $599, which naturally leaves many consumers and market observers frustrated. Hardware Unboxed accused AMD of setting unrealistically low recommended prices. However, AMD denies the accusations and says that graphics cards that adhere to default specifications will retail at recommended prices.
“It is inaccurate that $549/$599 MSRP is launch-only pricing,” said Frank Azor, head of consumer and gaming marketing at AMD. “We expect cards to be available from multiple vendors at $549/$599 (excluding region-specific tariffs and/or taxes) based on the work we have done with our AIB partners, and more are coming. At the same time, the AIBs have different premium configurations at higher price points and those will also continue.”
