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Megastar Chiranjeevi’s most eagerly awaited 157th project, tentatively titled Chiru157, has been launched with a formal pooja ceremony on this auspicious Ugadi festive occasion. The star-studded launch ceremony was held at Ramanaidu Studios this morning.
Mega157 was launched by star hero Venkatesh, who sounded the first clap for the muhurat shot. The camera was switched on by veteran producer Allu Aravind, while senior director K Raghavendra Rao directed the first shot.
Bollywood actresses Aditi Rao Hydari and Parineeti Chopra are said to be in talks for the female lead’s role. The film is being produced by Sahu Garapati and Chiru’s daughter Sushmita Konidela. Bheems Ceciroleo is the music composer.
