Libas launches Hyderabad flagship store

Delhi-based omni-channel ethnic wear brand Libas has launched a new flagship store in Hyderabad at Sarath City Capital Mall in Kondapur. The 4,000 square foot store is designed to bolster the brand’s South India retail presence. 

“Libas has arrived in Hyderabad,” announced the label on Facebook, sharing a video of the store’s inauguration. Entertainer Akasa Singh performed for a crowd of shoppers to celebrate the store’s opening. 

The new Libas store showcases the brand’s full range of womenswear, from everyday ethnic wear to festive and occasion wear, featuring a range of fabrics, designs, and fits. Marking the occasion, Libas introduced the first edition of Libas Circle, an initiative that combines live music performances with new store launches, India Retailing reported. The Hyderabad event drew over 1,000 attendees, blending retail and experiential engagement.

“Southern India is a critical market for Libas, and Hyderabad has always been on our radar as a high-potential city,” said Libas’ founder and CEO Sidhant Keshwani, India Retailing reported. “Sarath City Mall, with its cosmopolitan crowd and strategic location, offers the perfect launchpad for us to deepen our regional presence.”

Founded in 1985, Libas offers ethnic wear that blends traditional silhouettes with contemporary aesthetics. The brand caters to a wide demographic of Indian women, positioning itself as both affordable and trend-conscious. The Hyderabad launch is part of the label’s ongoing omni-channel expansion strategy aimed at increasing accessibility and regional relevance across key urban centres.