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Prime Video OTT Deal in Danger

Prime Video OTT Deal in Danger

Prime Video OTT Deal in Danger

The long-delayed Hari Hara Veera Mallu has turned into a frustrating cycle of announcements, hype, and eventual postponements.

What started as an ambitious pan-India project has now become a never-ending saga of missed deadlines, broken promises, and poor planning. Originally locked for March 28, it was later moved to May 9—only for uncertainty to creep in yet again.

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The film has just four days of shoot left, all depending on Pawan Kalyan’s availability. But that’s exactly the problem—there is no certainty with his schedule.

Amazon Prime Video, which had bought the film’s digital rights in all languages, is reportedly furious.

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Rumors suggest they’ve issued a final warning: release on May 9 or risk a 50% cut—or worse, a total cancellation—of the OTT deal. That would be a disaster for a film already suffering from five years of production delays and mounting interest costs.

If Hari Hara Veera Mallu gets postponed again, there are only two possible scenarios:

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Amazon Prime Video made an exception – Despite their alleged ultimatum, they may have relaxed the deadline, possibly out of respect for the star.

The makers took a hit – If no exception was made, then the team likely agreed to a massive cut in the OTT deal, or worse, lost the deal entirely.

Despite all this, the HHVM team continues to operate on false optimism. After May 9, now the makers are eyeing the end of May—a slot already taken by Vijay Deverakonda’s Kingdom.

This has become a worrying pattern now: announce a date, block it, ruin it for other films, then quietly postpone. The big question remains—when Pawan Kalyan’s schedule is so unpredictable, why keep announcing release dates at all?

Until there’s real progress, HHVM should stop playing release-date musical chairs and stop giving fans false hope.

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