Starting June 17, 2025, Amazon Prime Video will begin showing advertisements during movies and TV shows in India. This change will apply to all users with a standard Prime membership.
To continue watching without any ads, users will have to pay an extra 699/- per year or 129/- per month. Amazon calls this the “ad-free add-on”, and it will be available from the same date.
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The base Prime membership price will remain the same and still include shopping and other entertainment benefits.
Amazon says this move will help them invest more in creating high-quality content over time. They also mentioned that the number of ads will be fewer than what users usually see on regular TV or other streaming platforms.
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However, many users on social media are not happy with the announcement. Some say it’s unfair to charge more for an ad-free experience on a paid subscription.
Others feel Prime Video is losing its value, especially since some content is already available only for rent.
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Social media reactions have been strongly negative. Users are calling Amazon “greedy” and accusing it of turning into a “delivery subscription with some streaming on the side.”
Many expressed anger saying they already pay for Prime and shouldn’t have to pay more to avoid ads. Some even joked that this move would encourage people to switch to piracy.
Hashtags like #BoycottPrime and memes criticizing the decision have been widely shared online.
In short, Amazon Prime Video will remain part of the regular Prime subscription, but ad-free streaming will now cost extra.
This new model is a big shift for users in India, who are used to watching without interruptions.
Starting June 17th, Amazon Prime Video is starting Ads in India.
Ad free add-on option available by paying an additional 699 per year.#PrimeVideo pic.twitter.com/QGGFmYdmWA
— M9 NEWS (@M9News_) May 13, 2025
