What’s your personal jewellery style or favourite piece?
I gravitate toward clean, minimalistic designs. I love the on-the-go and glitterati collections. I even try to bring a minimalistic touch to our traditional pieces. Currently, I’m loving the necklace I’m wearing — marquee-shaped diamonds, very red carpet but still subtle. I also redesigned my engagement ring, which is very close to my heart.
What inspired you to get into jewellery design, given your background?
Interestingly, I’m not a jewellery designer by training. I’m a chartered accountant and CPA, and I spent my first 10 years in the corporate world. During my time in New York, I experienced high-end client service, which I found missing in India’s jewellery market. Designers in fashion were innovating with experience-led selling, but jewellery was still old-school. I wanted Amaris to bring beautiful design, transparency, and an elevated client experience.
How has the 10-year journey with Amaris been?
It’s been amazing! Amaris is now a super solid and profitable brand. We do 100% of our production in-house — from design to manufacturing. After establishing ourselves in Delhi, our plan is to expand rapidly. Hyderabad is our current focus, followed by Gurgaon, Ludhiana, and Ahmedabad. We’re also tying up with a major brand, which will be in the news soon.
You’ve dressed many celebrities. Any favourite experiences?
Dressing Aishwarya Rai Bachchan 10 years ago in Paris for a magazine cover shoot was unforgettable. It was such a surreal experience seeing her in our jewels. We’ve worked with Deepika Padukone, Alia Bhatt, and many others, but that moment with Aishwarya remains very special.
Any recent personal memory that’s close to your heart?
Towards the end of last year, I felt like we were at a crossroads — people loved Amaris, but I wasn’t sure what next. Then, an investor said to me, ‘Why just one more store? Open 40!’ That conversation lit a fire in me. It made me realise that India doesn’t yet have a pan-India luxury jewellery brand like Tiffany. That’s now my goal — to build that iconic Indian brand.
