Netflix is trying hard to grow in India’s massive streaming market. Their latest big move is teaming up with Sunny Deol, a star famous for his action-packed movies and huge fan following in small towns and rural areas.
But is this really the right choice for Netflix? Many wonder if Sunny’s style fits well with how people watch shows and movies on OTT platforms.
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According to sources, Sunny Deol is set to make his Netflix debut with a big action film directed by Siddharth P Malhotra.
The film is said to be an adaptation of the 2007 Kevin Bacon thriller Death Sentence. Shooting is planned for July 2025, with a release in 2026. This move comes after Sunny’s recent work on Jaat.
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Sunny Deol is a big name in Indian cinema. His movie Gadar 2 made over 500 crore at the box office, proving he still draws massive crowds in theatres.
But his recent film Jaat earned only about 90 crore and is now coming to Netflix. This shift from theatres to OTT feels like a step down for a star like him, who usually thrives on the big screen experience.
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The problem is Sunny’s movies are made for theatres. His punch dialogues, intense action, and larger-than-life persona are best enjoyed on a big screen with a crowd.
Watching him on a small mobile or laptop screen just doesn’t give the same feeling. Meanwhile, Netflix mostly attracts young, urban viewers who prefer different kinds of content — not always the heavy action Sunny is known for.
Netflix’s plan might be risky. OTT audiences and theatre audiences are quite different.
Sunny’s fans might not switch easily to streaming platforms. So, while Netflix hopes to bring his mass appeal to OTT, it may not work as expected. This could limit how many people actually watch his Netflix film.
In the end, Sunny Deol’s move to Netflix highlights a bigger issue. OTT platforms still struggle to attract the mass audience that loves watching stars like Sunny in cinemas.
Netflix might need to rethink how it uses big stars like him. The success or failure of this project will tell us a lot about whether mass entertainers can survive on OTT or not.
