A bold fashion movement is gaining traction, one that defies conventional beauty standards and challenges the male gaze. “Man repeller” outfits have surged in popularity, with women embracing loud, flamboyant, and unconventional styles that reject traditional feminine aesthetics dictated by societal norms. This trend is characterised by oversized silhouettes, clashing prints, exaggerated accessories, and avant-garde layering.
Many women see it as a form of empowerment, dressing for self-expression rather than male approval. It raises important conversations about autonomy, beauty standards, and the ever-changing landscape of fashion. Kanika Raj, designer and fashion analyst, echoes this sentiment. “I love seeing women embrace styles that are unconventional,” she says. “It shows confidence and an understanding of fashion as an art form, not just a tool for attracting attention. The ‘Man Repeller’ trend, in its various forms, encourages this fearless approach.”
Trend Of Empowerment
The rise of “man repeller” outfits signifies a collective rebellion against the male gaze. Women are reclaiming their wardrobes, dressing for their own amusement, and making bold fashion choices simply because they can. “It’s about taking ownership of our style and not feeling pressured to conform to what society deems ‘attractive’ for men,” says Danika Jibb, a fashion enthusiast who actively participates in the trend. “My oversized blazer and wildly patterned pants are for me, and if someone doesn’t get it, that’s perfectly fine.”
Designer Perspectives
Miuccia Prada, a prominent figure in the fashion world, has long been credited with coining the “ugly chic” aesthetic, which aligns with the “Man Repeller” trend. Her collections often feature bulky silhouettes, big glasses, and messy hair, fitting into the codes of this aesthetic. “Fashion should be about personal expression and challenging norms,” Prada once stated in an interview with Vogue. “Sometimes, the most interesting looks come from unexpected combinations and a certain disregard for conventional beauty.”
Analyst Insights
Research indicates that women embracing the “Man Repeller” trend are revelling in wearing clothes that men dislike. “Our data shows a clear divergence in what women find stylish and what traditional male preferences dictate,” explains fashion analyst, Kavita Mehra. “This isn’t about being deliberately unattractive, but rather about prioritizing personal comfort and aesthetic over external validation. It’s a powerful statement of self-assurance.”
The ‘Man Repeller’ movement also highlights a broader shift in consumer behavior. We’re seeing a growing demand for individuality and authenticity in fashion. Consumers, especially women,
are less willing to adhere to outdated beauty standards and are seeking styles that reflect their personalities and values, regardless of whether it aligns with the male gaze.
Indian Women Choices
In India, many women prioritize comfort and practicality while commuting via public transport. They often opt for loose-fitting clothes to avoid unwanted attention and harassment. While practicality is important, Indian women also express their individuality through their clothing choices. They may adapt traditional styles or incorporate modern elements to create their own unique looks. “Even within the constraints of practicality, you see incredible variations in colours, fabrics, and subtle styling choices,” notes Kanika. “The way a woman drapes her dupatta or chooses her jewellery can still be a powerful form of self-expression, even while prioritizing comfort and safety.”
