Hyderabad:JioStar Entertainment hosted the first leg of its regional roadshow in Hyderabad, reaffirming its deep-rooted connect with Telugu-speaking audiences and the advertising community in the South. The initiative marked the start of a multi-city effort aimed at spotlighting the power of regional content, sharing consumer insights and demonstrating how the network is enabling brand impact at scale through its compelling content across TV and Digital.
“Our storytelling is deeply rooted in a nuanced understanding of local culture and evolving consumer preferences. The overwhelming response to our Telugu content on Star Maa channels and JioHotstar is a reflection of the emotional connection we’ve built with audiences across the region. With this roadshow, we engaged directly with our partners, celebrated regional insights, and spotlighted the limitless possibilities JioStar has to offer,” said Ajit Varghese, Head of Revenue, Entertainment & International, JioStar.
The roadshow unpacked the network’s content strategy across TV and digital, performance highlights, and success stories and more. The event spotlighted how brands can maximise business outcomes by leveraging JioStar’s understanding of the market and its ability to deliver relevant messaging at scale.
Actor and host Sreemukhi, Bigg Boss fame Avinash and Star Maa fame Mr Prabhakar, Ms. Aamani, Ms. Netra, Mr. Arjun Kalyan and Mr. Nirupam graced the event and connected with the audience.
Sreemukhi, Indian television presenter and actress known for her work in Telugu films and television, said, “It’s always a joy to come back to Hyderabad and meet people who have been part of my story. Star Maa and shows like Bigg Boss have shaped Hyderabad’s entertainment culture and brought us closer to the people and it is amazing to see the kind of impact regional content continues to have.”
JioStar’s Telugu entertainment portfolio which includes Star Maa, Star Maa HD, Star Maa Movies SD and HD, Star Maa Gold, Star Maa Music, and JioHotstar reaches 90% of the regional population each month. Fiction shows like Gunde Ninda Gudi Gantalu and Karthika Deepam continue to perform strongly in prime time, while non-fiction titles such as Ishmart Jodi Season 3 and Kiraak Boys Khiladi Girls maintain a strong viewer base. Tentpole Properties like Bigg Boss have demonstrated JioStar’s wide reach—drawing ~75 million viewers, or 84% of the Telugu-speaking market, underscoring the channel’s unmatched ability to create high-impact cultural moments. The network’s upcoming reality show Cook with Jaathirathnalu, set to launch on June 28, is expected to add further momentum to its programming line-up.
Backed by recent consumer research, the event highlighted how television continues to lead in Southern India, with an impressive 98% TV penetration and a negligible urban-rural consumption gap. These insights reaffirm the strength of a unified content strategy and underline the opportunity for brands to reach audiences at scale. Star Maa’s bouquet of channels already reaches ~90% of the Telugu-speaking population monthly, offering brands a unique opportunity to drive both awareness and affinity.
With digital extensions, JioStar is uniquely positioned to help advertisers tap into the full funnel – from mass reach to precision targeting. With over 24,000 hours of Telugu entertainment and a catalogue of 1,800+ titles, JioHotstar hosts the largest Telugu content library in the country. This scale and reach, powered by smart content curation makes JioHotstar a strategic powerhouse for brands seeking high-impact engagement in Telugu-speaking markets. With strategic yet modest investments, brands like CMR Shopping Mall, Maharani Dall Mill, Ambica Aroma Ind., Sneha Fresh Chicken, Café Niloufer, amongst others have seen significant impact through the powerful reach of Star Maa and JioHotstar, proving that big results don’t always need big spends.
As Telangana and Andhra Pradesh continue to play a central role in the region’s media and advertising landscape, JioStar remains committed to offering both scale and relevance to brands seeking to grow their presence here.
