This Friday is shaping up to be a critical day at the Telugu box office with the release of Bhairavam, starring Bellamkonda Sai Srinivas, Manchu Manoj, and Nara Rohit.
After a long gap, three actors are sharing screen space, raising some excitement among cinema fans. The team has pulled out all stops for promotions—TV appearances, YouTube interviews, and reality shows—to maximize awareness and buzz.
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Despite aggressive marketing and hype, advance bookings for Bhairavam have not met expectations. The key reason is the simultaneous re-release of Mahesh Babu’s Khaleja, which continues to dominate fan enthusiasm and box office attention.
The nostalgia and enduring popularity of Khaleja have drawn large crowds, overshadowing new releases like Bhairavam and posing a big challenge for another film, Shashtipoorthi, as well.
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Industry insiders note that Bhairavam will heavily depend on positive word-of-mouth and strong reviews to gain momentum during evening shows and beyond.
The IPL season is also at its peak, with the finals approaching soon. On top of that, OTT platforms release new content on Fridays, making audiences prefer the comfort of their homes instead of venturing out to theaters to watch movies like Bhairavam.
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The film’s success is crucial not only to boost the careers of the three lead actors but could also signal a positive turn for the Telugu box office during these hard times when theatrical business is struggling due to various distractions.
Additionally, the re-release of old classics on Fridays causes new releases to suffer, which is very unfair. Old movie re-releases could target weekdays instead of weekends.
Overall, Friday remains the prime day for film releases, but as seen here, crowding the same date with multiple releases—including re-releases—creates stiff competition and divides audience attention.
Smarter scheduling by industry players could prevent such clashes in the future, ensuring better business for all films involved.
